The latest report from Counterpoint Research looks at last year's revenue for smartphone manufacturers. Smartphone vendors in 2021 received a total of 448 billion USD revenue, which is 7% more than in 2020. The average selling price of smartphones rose 12% to $322 on the back of growing demand for 5G devices. Approximately 40% of all 2021 of smartphones shipped had 5G connectivity, an 18% increase over 2020.
Apple is once again at the top of the ranking, with total revenue of $196 billion. USD and accounts for 44% of the total revenue in the smartphone market. Apple has seen increased demand for the new iPhone 13 series and continued interest in the previous generation iPhone 12 models. Average selling price of iPhone in 2021 reached $821, an all-time high. Apple continued to grow in emerging markets such as India, Thailand, Vietnam and Brazil.
Samsung came in second place, with revenues of 72 billion. USD. This number is 11% higher compared to 2020. 64 billion USD. The average selling price of Samsung phones rose 5% to $263. The mid-range and high-end segments contributed to the South Korean tech giant's biggest growth, with the Galaxy S series and the mid-range Galaxy A/M models. Samsung also managed to triple the sales of foldable phones.
Xiaomi is the third leading brand with a revenue of 37 billion. USD, which is 49% more than in 2020. India was a key market for Xiaomi, where the brand reached new heights with phones priced above INR 18,000 ($250), accounting for 14% of the brand's revenue in the country.
Oppo generated $36 billion in revenue and a 15% increase in the average selling price of its phones, which now stands at $259. The brand's Find X3, Reno 6 series and OnePlus 9 series were the most sought-after devices. More than 50% in 2021 of Oppo phones sold were 5G ready. Fifth place went to BBK's other subsidiary vivo (BBK also owns Oppo), whose revenue reached 34 billion. vivo smartphones had an average sale of $259.
No comments:
Post a Comment